You say they, but it's only one guy as explained. It's not that he sees art direction as a waste of resources, he sees it as a risk to his future. To expend res

You say they, but it's only one guy as explained. It's not that he sees art direction as a waste of resources, he sees it as a risk to his future. To expend resources in the art direction he would have to hire more people, and try and ensure the same art style. Which would mean he would need more sales. Plus he would have to upfront these expenses and he might not make it back. It's an extra risk he doesn't want to his lifestyle that has worked for him for 25 years.