I am curious about this too. In US and Canada has Amazon completely stopped selling things and only acting as a platform for third party sellers ? Instinctivel

I am curious about this too. In US and Canada has Amazon completely stopped selling things and only acting as a platform for third party sellers ? Instinctively, most people are probably looking for the best i.e. lowest price which is fair enough. I was looking for something on Amazon yesterday and the item was not sold by Amazon, was not FBA (had free delivery though) However on the right hand side, there was a list of sellers and Amazon.co.uk was the second in the list with a price just £0.01 higher than the cheapest seller. I have found that most of the times, Amazon as a seller, comes second or third in the list but even then the price difference is not significant compared to non Amazon sellers. I end up buying the higher priced (but not by much) item due to the customer friendly returns and one year "warranty". I think one just needs to pay attention to that list appearing on the right hand side and decide if Amazon itself is selling the item at a reasonable price premium or not. If not then, shop around by all means.