This is fantastic marketing by Apple--tons of articles about their new credit card. This is at least the second thread on it here. The first and most important

This is fantastic marketing by Apple--tons of articles about their new credit card. This is at least the second thread on it here. The first and most important step in the marketing journey is awareness in the mind of the consumer... everyone here is now well aware that Apple just launched a credit card! And for what? Just writing down in a "support" page what everyone already knows about credit cards: if you put them in your pocket or wallet they will get marked up. Another step in marketing is product differentiation--why my product is better than yours. By creating a product support page for their card, Apple is implying that you should care what happens to an Apple card--which helps imply that it is somehow better, more valuable, than a boring old regular credit card. Apple gets accused of being a luxury fashion company. But this card is no more expensive than any other rewards card. It's not actually a luxury product. I think it's more accurate to say that Apple is extremely good at employing luxury fashion tropes to market their regularly-priced functional products.