I'm also thinking here of Telltale games. The original Telltale wasn't ever going to take over the world. But they had figured out a niche where some people (la

I'm also thinking here of Telltale games. The original Telltale wasn't ever going to take over the world. But they had figured out a niche where some people (largely, admittedly, a nostalgia crowd) liked what they were doing enough to send a little beer money their way every time they put out a new episode. It was sustainable. And then at some point they had a moderate mainstream success, and that got them thinking that maybe they could grow into a much bigger game company, and so they started pushing hard at trying to grow. That was the point where me and a lot of other fairly loyal Telltale fans stopped buying their games. The effort they put into other things meant that they were no longer putting as much care into the things that earned them their original fan base. And, at the same time, they found out that breaking into the mainstream market is a lot harder than it looks. And now there's no more Telltale Games.