I think it's more important to say that in most newspapers there is a firewall between journalists and the marketing department. So marketing decisions are, by

I think it's more important to say that in most newspapers there is a firewall between journalists and the marketing department. So marketing decisions are, by design, completely separate from the journalism. Upper management can interfere but usually this is done via the editor and usually only when they really don't want a story to run (e.g. they think it'll bring too much heat or it accuses one of their friends of paedophilia).