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As a business owner, it bugs me to have Google and Facebook trackers in my code. But I feel like I need to buy ads, and then I also need to use these trackers t
by throwaway343374 7y ago
As a business owner, it bugs me to have Google and Facebook trackers in my code. But I feel like I need to buy ads, and then I also need to use these trackers to attribute purchases to ad installs. So using some sort of self-hosted tracker just doesn't seem like an option.
Is there an answer to this dilemma that doesn't involve foregoing ad purchases, which seem pretty important to growth and revenue?
- criddell 7y ago> I also need to use these trackers to attribute purchases to ad installs Why? What would happen if you didn't have that data?
- michaelbuckbee 7y agoAn aspect of the many "trackers" on the sites, etc is that much of the tracking isn't about tracking you (the person browsing around) it's about tracking the company doing the ads. Wrapping back around to your question: "What would happen if you didn't have that data?" The answer is that Facebook/Google/Any Given ad service could just make up numbers about how ads performed. The attribution data gives you two hard data points: 1. How much you paid for the ads 2. How many sales/leads you received Everything else like views, clicks, video views expanded with sound on in Guatemala, etc. are all prone to manipulation and mis-reporting.