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Sadly, I can't see that happening anytime soon. The organizations who have a vested interest in all this are just too powerful and can afford to pay for better
by DoubleGlazing 7y ago
Sadly, I can't see that happening anytime soon. The organizations who have a vested interest in all this are just too powerful and can afford to pay for better lobbyists.
EDIT: If anything I can see publishers and advertisers trying to lobby for DMCA style laws that will make it an offence to circumvent tracking and profiling. They can spin such techniques as just an attempt to generate revenue and to circumvent them is as bad as music or software piracy.
- criddell 7y agoAll it would take is an extension to the laws protecting video rental records. With the right changes to how we talk about privacy, we could start treating it like a security issue. Make data sharing a flaw that needs to be corrected. Start to talk about ad-tech as malware and lump those that would work on these systems in with those that would write remote access trojans or ransomware.
- kevin_thibedeau 7y agoCongress only did that to protect themselves. The data broker industry is too big and important in modern politics for them to take action against it.