You'd hope so, but I'm not quite so optimistic - given that the business model of the internet seems to rely entirely on ads, and a notion that the better you'r

You'd hope so, but I'm not quite so optimistic - given that the business model of the internet seems to rely entirely on ads, and a notion that the better you're understood, the better you can be targeted. The thing which really concerns me is the fingerprinting techniques, which really cannot be avoided, even if you are technically literate and privacy concerned.