People love meat. I've had discussions with (otherwise) intelligent and responsible people - they suddenly turn irrational and irresponsible when talking about

People love meat. I've had discussions with (otherwise) intelligent and responsible people - they suddenly turn irrational and irresponsible when talking about the amount of meat they consume and its shitty effects on everything. It is going to be really difficult to convince people to consume less meat, increase tax on meat etc. Not saying we shouldn't try, but it is a tough problem to take on.