4 ms·

I never said they had low ROI, just that ultimately I am responsible for what I buy, regardless of how many ads I've seen. If I see an advert for something I'm

I never said they had low ROI, just that ultimately I am responsible for what I buy, regardless of how many ads I've seen. If I see an advert for something I'm already interested in, it's an extra datapoint to take into account if I ever purchase something. I don't consider this a takeover of the mind, that's just blatant hyperbole. If I like the product I'm getting, does it matter if I found them through ads? Having worked a little bit with people in the ad industry (advertisers not publishers and I stress very limited work) they don't care if 90% is a 'waste' - because of the bidding system, that waste along with other things like click fraud is priced in. This only works if you can measure it. Without tracking, digital ads would be worth less even if ROI was 10% higher (which I'm still sceptical of).

Draiken 7y ago
Either you're being naive or maybe a zen monk? I know my tastes and try my best to not be influenced by marketing, but I wouldn't dare say "I was never influenced by an ad". The very things you want or want to avoid are many times dictated by marketing. Maybe you hate those super advertised brands and choose to not buy from them, but the very fact that you do that means they influenced you. Marketing is evil and influences everyone's lives. The fact that you tell yourself that "I still have a choice" doesn't make it any better. No matter how you put it, the bottom line is: marketing's only goal is to influence people's minds. Long gone are the days where marketing was simply a way to give awareness to a product.