You can take account of everyone without pleasing them all. For example, in systems with run-offs or some kind of ranked choice, you need to appeal to voters wh

You can take account of everyone without pleasing them all. For example, in systems with run-offs or some kind of ranked choice, you need to appeal to voters who might not have you as their first choice, but whose second choice votes you need. That's better than being able to use a divisive strategy that appeals only to your base, and positively repels the rest.