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Does that test replace targeted ads with contextually relevant ones?

• jefftk 7y ago
  My non-expert [1] understanding is that by default Google's ads are both contextually targeted and personalized. If you recently visited a mattress site and they are trying to bring you back for a sale, you'll get mattress ads everywhere via remarketing, a kind of personalization. On the other hand, if you're visiting a mattress site for the first time, you'll probably also get mattress ads, but this time because of the context of the page. If the publisher requests non-personalized ads, that turns off the personalization, but not the contextual targeting, so the answer to your question is kind of yes, kind of no: it removes personal targeting from the mix, but contextual targeting is always on. [1] I work in ads, but in tagging not targeting.