That's important, but it's not really the core of why the Starbucks Card program is so huge. I worked on the team around 2009, before the rewards program rolle

That's important, but it's not really the core of why the Starbucks Card program is so huge. I worked on the team around 2009, before the rewards program rolled out. The card program was already huge at that point, so the rewards are not the primary draw.