IP address, the client/user ID, type of interaction, timestamp and a few other bits of data like your device hardware. GA isn't nearly as invasive as people th

IP address, the client/user ID, type of interaction, timestamp and a few other bits of data like your device hardware. GA isn't nearly as invasive as people think. The real problem is data being combined on the backed and correlated across websites by ad networks, not the analytics itself. Edit: Worth a look if you're interested in what's being collected: https://developers.google.com/analytics/devguides/collection/protocol/v1/parameters#aip https://developers.google.com/analytics/devguides/collection...