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Their customer database was probably the only asset of value they had.
by goatinaboat 7y ago
Their customer database was probably the only asset of value they had.
- Buttons840 7y agoThe customers of that data were, and still are, other legitimate businesses. The security breach doesn't change that, so no reason to protect the database.
- jonknee 7y agoIs a list of people who like to pay less than face value for movie tickets valuable?
- bduerst 7y agoYes. It's a list of price-sensitive consumers who historically respond well to perceived discounting. General rule of thumb for spam email is 0.1% conv rate, so if you blasted this leak list then you'd have 150K sign ups.
- freewilly1040 7y agoWhat’s the marginal value of this kind of list though? Call me cynical but I would assume data of a similar type and quality is already readily available
- bduerst 7y agoNone really. Keep in mind any list dumps you can easily find online have already been pillaged thoroughly. There is an entire data broker industry that relies on selling lead/contact information, so if anything there is a value savings on the hack. I've seen high quality contact (and assoc. company) data sell anywhere from $3 to $120.