> Or is their goal actually something more like: "I don't want advertisers tracking me", and not seeing relevant ads is just a side-effect of that? I think thi

> Or is their goal actually something more like: "I don't want advertisers tracking me", and not seeing relevant ads is just a side-effect of that? I think this is a distinction without a difference. If you're seeing relevant ads consistently, the only way that's possible is if something is tracking your behaviour and/or interests.