Both, imho. Our design is based around giving tools for our users to create with (subreddits, self posts, commenting system etc) and letting them work their mag

Both, imho. Our design is based around giving tools for our users to create with (subreddits, self posts, commenting system etc) and letting them work their magic. edit: unfortunately, we haven't got the benefit of a visible community on hipmunk - but that's a challenge for me to overcome as I try and build the same kind of fervent community on a site where no one can start a pun thread.