Here's a thought, addressing the point of >>Recent studies have shown that when advertising is made less relevant by removing cookies, funding for publishers f

Here's a thought, addressing the point of >>Recent studies have shown that when advertising is made less relevant by removing cookies, funding for publishers falls by 52% on average Has anyone ever done a study of some sort of natural heuristic advertising? Instead of tracking people, track what a publisher publishes and through that, you can make some very plausible (and specific, I'd think) assumptions about the people who consume those publications. Like, if I'm reading arstechnica, you don't need a tracking cookie to tell you that I am likely intersted in: - Video Games - Consumer Electronics - Some light-medium scripting/programming - Generally am technology minded Is that not valuable to advertisers somehow? I might have this whole game wrong.