4 ms·

Ad blocking users wouldn't be affected by the study at all.

• ocdtrekkie 7y ago
  Perhaps, but many are using other privacy protection methods. Like I use Privacy Badger, which aims to largely leave ads but kill tracking cookies. I don't ever click ads though, so people like me are who fill out much of the "no cookie" market. If everyone didn't have user tracking, the metrics on the effectiveness of stalking everyone would be very different.