> Except without advertising half of the internet collapses. This is a lie adtech industry tries to spread, but it was never true. Among a top couple of millio

> Except without advertising half of the internet collapses. This is a lie adtech industry tries to spread, but it was never true. Among a top couple of million of websites almost none are funded through adtech, as it doesn't pay much to websites at all. Adtech first and foremost is about making money for advertising companies, on all websites it can convince to join in aggregate, and for a couple of big platforms, but definitely not about supporting websites.