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I think that’s an unfair reading of the blog post. They seem to suggest that advertisers can do targeting client side, using cookies, and without sending the co
by gniv 7y ago
I think that’s an unfair reading of the blog post. They seem to suggest that advertisers can do targeting client side, using cookies, and without sending the cookies out. There are issues with this of course (enforcement, bandwidth), but it sound like a good compromise.
- mikhailt 7y agoDidn't they try that approach with DNT? As long as there is no enforcement and zero punishment for these sites that continues to track, this isn't a compromise at all. Google is biased in this situation because a large chunk of their revenue is based on these ads.
- Ajedi32 7y agoThere is enforcement though. I think the idea is that once a standard for privacy-respecting ad personalization is in place, Google will be free to start taking more aggressive measures towards blocking more invasive tracking systems (like cookies and fingerprinting) without hurting their own advertising business.