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> They will be less targeted and less profitable, but you can still use them. Specifically, about half as profitable: https://www.blog.google/products/ads/next
by jefftk 7y ago
> They will be less targeted and less profitable, but you can still use them.
Specifically, about half as profitable: https://www.blog.google/products/ads/next-steps-transparency-choice-control/ https://www.blog.google/products/ads/next-steps-transparency...
"Based on an analysis of a randomly selected fraction of traffic on each of the 500 largest Google Ad Manager publishers globally over the last three months, we evaluated how the presence of a cookie affected programmatic revenue. Traffic for which there was no cookie present yielded an average of 52 percent less revenue for the publisher than traffic for which there was a cookie present."
(Disclosure: I work for Google on ads, speaking only for myself)
- jedberg 7y agoThat seems like a reasonable tradeoff for privacy.
- ocdtrekkie 7y agoWouldn't this data be tainted by the fact that those deleting your cookies are the sort of people who actively adblock or protect their privacy, and hence are naturally unlikely to click on ads? If the default for everyone was to not target users, the actual revenue value would probably be a wash, because ad targeting is useless.
- jefftk 7y agoAd blocking users wouldn't be affected by the study at all.
- ocdtrekkie 7y agoPerhaps, but many are using other privacy protection methods. Like I use Privacy Badger, which aims to largely leave ads but kill tracking cookies. I don't ever click ads though, so people like me are who fill out much of the "no cookie" market. If everyone didn't have user tracking, the metrics on the effectiveness of stalking everyone would be very different.
- jimktrains2 7y agoOr perhaps without cookies, only lower value ads bid? There are a lot of factors and it's not clear how they interact or if they'd be relevant if cookies didn't exist for any user.
- floatboth 7y agoGoogle AdSense started off as contextual. Maybe the drop is so significant in this study because Google's ad network no longer knows how to be contextual and is crappy without tracking.
- deleted 7y ago[deleted]