I don't think Google has its customers best interest in any of this. They try to make it seem like it at face value, but to deliver real privacy, they wouldn't

I don't think Google has its customers best interest in any of this. They try to make it seem like it at face value, but to deliver real privacy, they wouldn't get the data they need for their own business. An example from the article- "First, large scale blocking of cookies undermine people’s privacy by encouraging opaque techniques such as fingerprinting." I'm pretty sure fingerprinting can happen either way. It's just easier for Google to control cookies and prevent users from blocking cookies because cookies will provide more exact data on what Google wants. They'll sell the point that they will keep your data safe from 3rd parties... but they will use it for their purposes however they please.