"Some ideas include new approaches to ensure that ads continue to be relevant for users, but user data shared with websites and advertisers would be minimized b

"Some ideas include new approaches to ensure that ads continue to be relevant for users, but user data shared with websites and advertisers would be minimized by anonymously aggregating user information, and keeping much more user information on-device only. Our goal is to create a set of standards that is more consistent with users’ expectations of privacy." These ideas don't work together Google. First, I don't want to see ads at all to lookup information. Encyclopedias didn't have advertisements in their Table of Contents. Second, you can't show relevant ads for users while keeping user data anonymous, especially when your algorithms and methods of doing so are closed-source.