> Recently, some other browsers have attempted to address this problem, but without an agreed upon set of standards, attempts to improve user privacy are having

> Recently, some other browsers have attempted to address this problem, but without an agreed upon set of standards, attempts to improve user privacy are having unintended consequences. Haha, nice, blame it on the ones that actually try. > First, large scale blocking of cookies undermine people’s privacy by encouraging opaque techniques such as fingerprinting. Fingerprinting was used in addition to cookies. Banning 3rd party cookies is just a first step. > Second, blocking cookies without another way to deliver relevant ads significantly reduces publishers’ primary means of funding, which jeopardizes the future of the vibrant web. Here's the problem. Google only wants a solution if it works with it's current business model, which is ads. Trusting Google to protect our privacy is like trusting a burglar to protect your home whilst you're away. Want to not be tracked ? Install Firefox or Safari, turn on ad blockers, use a different browser for Facebook (or use Facebook Container on Firefox), and refuse any "Consent approvals" when you visit a website. Also, advocate for laws like the GDPR (it has made privacy a bigger concerns for companies in the EU).