>Technology that publishers and advertisers use to make advertising even more relevant to people is now being used far beyond its original design intent - to a

>Technology that publishers and advertisers use to make advertising even more relevant to people is now being used far beyond its original design intent - to a point where some data practices don’t match up to user expectations for privacy. The whole thing reads like Google is just discovering the abuse that they themselves have perpetuated and bred into a real monster. But, a noble goal nonetheless.