Yes! It's clear the consensus is that he needs art direction to get consistency, but this is how you actually put that into action. He needs style guides 100%.

Yes! It's clear the consensus is that he needs art direction to get consistency, but this is how you actually put that into action. He needs style guides 100%. It's also potentially a good longer term investment, you can re-use and adapt them. The guide also needs to include lighting, which he has diddly-squat of.