This data is from 2005, so I find it suspect http://www.conversionchronicles.com/What_is_an_average_conversion_rate.html http://www.conversionchronicles.com/Wha

This data is from 2005, so I find it suspect http://www.conversionchronicles.com/What_is_an_average_conversion_rate.html http://www.conversionchronicles.com/What_is_an_average_conve... I see these exact numbers quoted a lot, so I think they're just regurgitating from here.