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I think the physical card is (in part) an attempt to stimulate digital usage (especially in North America where adoption of Apple Pay is pretty low compared to
by jgrantme 7y ago
I think the physical card is (in part) an attempt to stimulate digital usage (especially in North America where adoption of Apple Pay is pretty low compared to other places like Europe). Give people something they're familiar with (a physical card), reward them with cashback (which they will likely use digitally), and eventually wean them off the physical card completely.
- sidr 7y agoI'm surprised to hear that Apple Pay has higher adoption in Europe, given that the iPhone has lower penetration there.
- cianmm 7y agoiPhone adaption might be lower, but contactless adaption is through the roof. I can’t remember the last shop I was at which didn’t accept contactless. Even vendors at farmers markets accept contactless these days. So since most banks support Apple Pay (and Google Pay), pretty much everybody who is comfortable with technology uses it.