Sound like CPM...or tv advertising. With more revenue for the publishers, more publishers come online and drive out supernormal profits for publisher too. We'

Sound like CPM...or tv advertising. With more revenue for the publishers, more publishers come online and drive out supernormal profits for publisher too. We've been seeing that for a long time...In the mid 90s porn affiliate stuff would pay tens of dollars per click, from banners! *By "publishers", you mean people that make websites with content that have ads.