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By this argument, Google and Facebook aren't tech companies, since they make the vast majority of their revenues by selling advertising. Is that technology? The
by opportune 7y ago
By this argument, Google and Facebook aren't tech companies, since they make the vast majority of their revenues by selling advertising. Is that technology? The way in which they do their advertising perhaps is, but advertising itself is not really technology in the way a phone or copy of some software is.
I would argue that a tech company is a company which derives most of its real value through technology. And that it's a spectrum, not binary - companies that sell hardware and software licenses are more "tech" than companies that heavily leverage uniquely valuable technology to sell old-school goods and services. But those companies with uniquely valuable tech to sell old-school goods and services, like Google/FB (ads), Amazon (catalog retailer), Netflix (entertainment like cable) still derive most of their value from doing technological things, and I think that makes them tech companies, even though they don't directly sell tech
But still, WeWork is not really a tech company because their value isn't in their tech