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It is very useful in the B2B space. Organically, being able to figure out who you know at a company and have them make an introduction for a sale/biz dev/recrui
by joshklein 16y ago
It is very useful in the B2B space. Organically, being able to figure out who you know at a company and have them make an introduction for a sale/biz dev/recruitment opportunity is a big deal. Advertising-wise, it lets you target based on occupation. Many of the brands I do advertising for find LinkedIn a very effective buy.
- ig1 16y agoHaving used LinkedIn ads I've found it quite painful. The whole UX experience of advertising is a mess, poor analytics, lack of email notification, etc. and you're very restricted by the predefined list of occupations and industries. They completely fail to understand the value of the long tail. Facebook is miles ahead of Linkedin when it comes to their self-serve advertising platform.