“Tech” is now a requirement of so many different businesses that the concept of a “tech” company needs to change. There is now a spectrum of “techness” where yo

“Tech” is now a requirement of so many different businesses that the concept of a “tech” company needs to change. There is now a spectrum of “techness” where your companies like Spanx are on the left (still needing marketing automation, logistics, and a bunch of other tech), AMD is on the right, and Facebook etc are somewhere in the middle as a blend of tech and marketing. It hardly matters where you draw an imaginary vertical line and call everything to the right “tech” as the tech is now an input to the business the way that electricity is.