Tech companies get way higher and much more generous valuations than boring old real estate companies so it's advantageous to brand yourself as a tech company.

Tech companies get way higher and much more generous valuations than boring old real estate companies so it's advantageous to brand yourself as a tech company. No one really knows how to properly value a technology so it becomes more about the hype a company can produce about just how much of the world they say can eat. Real estate though should be easier to evaluate, there's a market rate for office space in an area and you can know exactly how much space the company owns.