My guess is they are trying to appeal to that group... as an aside to the main cool factor. Look at the presentation of the card and the offering. When the pre

My guess is they are trying to appeal to that group... as an aside to the main cool factor. Look at the presentation of the card and the offering. When the presentation is more competitive than the offering, you know they are trying to sell you $10 bars of chocolate. Very cool. Not the best.