It's just a co-branded credit card, not a new tech product. Same agreement as a card offered by a charity, alumni association, airline, or baseball team. Uber

It's just a co-branded credit card, not a new tech product. Same agreement as a card offered by a charity, alumni association, airline, or baseball team. Uber has a co-branded card too, which is also not a tech product. Incidentally Uber's credit card has particularly attractive rewards. Apple was [probably] a bit more involved with the design of the UI than your average airline, but that's it.