Surprising !!! Is it the right causality ? I would have been less surprised if 72% of followers of a brand are already customers of that brand. And that's why

Surprising !!! Is it the right causality ? I would have been less surprised if 72% of followers of a brand are already customers of that brand. And that's why they follow it: they already liked at least one product so are interested by news about the company. But I guess that - if that explanation is true - then there's no need for rawshorts services... ;-)