> Is the look of the website really more important than the content and functionality? If 99% of people don't agree with this, then why are we wasting time wit

> Is the look of the website really more important than the content and functionality? If 99% of people don't agree with this, then why are we wasting time with AMP? AMP's primary sales-pitch to end-users when it first came out was that pages would be faster and content would be more uniform, because site operators wouldn't be allowed to add custom styles and flashy controls or widgets.