> it modernizes payments Payment does not need modernizing. The more 'deals' and 'convenience' they introduce, the more complicated paying becomes overall. Th

> it modernizes payments Payment does not need modernizing. The more 'deals' and 'convenience' they introduce, the more complicated paying becomes overall. This complexity makes it for you, the consumer, more difficult to determine the actual value of the thing is you are purchasing, makes it more difficult to figure out whether you want to support the business processes that go with it. Do the points and rewards for this transaction manipulate you in an unacceptable way into buying other things later on? Does Apple really care that much about your privacy, or will they use this information in a way that you don't like? Do you think that them having almost absolute say over what happens on your phone is a good thing or a bad thing and will this purchase endorse that or not? You can have all kinds of answers to those questions, but do you really want to go through all of them when you buy an album on iTunes? Just keep it simple. You have this good/service and I want it. I give you money, you give me the thing. End of story.