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The spamminess of a site is not proportional to it's ad click through rates. Strong web communities have the best click through rates (though they don't usually
by hooande 16y ago
The spamminess of a site is not proportional to it's ad click through rates. Strong web communities have the best click through rates (though they don't usually generate the most ad revenue). Yahoo Mail has incredible click through rates right now, and most people wouldn't classify it as being spammy.
The real question that google needs to answer is "Does this site exist to serve ads, or do the ads exist to support the site?". This seems like a great computer science problem to me, but I'm not sure if statistics will be the end all solution. I think Google will need another quasi-social hack, ala PageRank, to really solve it.
- wheels 16y agoSure -- I guess in general it wouldn't be click through rates, but click through rates on pages arrived at via search traffic. Obviously a community where members of a niche frequented a given site and clicked on related links would be different. And you're also right that using the word proportional was sloppy -- what was meant was correlated in assumedly meaningly ways. Really this was the front end of the question of, "Could some application of (negative) weighting based on the combination of search + adsense clicks help to remove some of the spaminess that is currently being lamented on the interwebs?"