Does it really need to be spelled out? :p 1. Incite outrage, 2. generate clicks and discussion, 3. profit! E: revisiting this because pure snark adds nothing.

Does it really need to be spelled out? :p 1. Incite outrage, 2. generate clicks and discussion, 3. profit! E: revisiting this because pure snark adds nothing. I think the heart of the issue is that the tests are inconclusive -- why can't people who care enough look for the B. burgdorferi virus itself live in the blood for a clear-cut diagnosis?