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I believe that you should set your expectations clearly. 1. Do you want this tool to have advanced analytics features which give you to analyze the user behavi
by buremba 7y ago
I believe that you should set your expectations clearly.
1. Do you want this tool to have advanced analytics features which give you to analyze the user behavior?
2. Who is going to use this tool, marketing or product people? Do you need a tool which also has marketing automation capabilities?
3. How technical your team is? Do you have data analysts & engineers who would be running SQL & Python on top of this data in order to do some advanced analysis or does this tool need to be plug&play for non-technical people?