Marketing and branding and some small coolness that matters. Real estate is emotional everyone already knows that when buying a house. You buy on emotion. Used

Marketing and branding and some small coolness that matters. Real estate is emotional everyone already knows that when buying a house. You buy on emotion. Used to be the case in the past with autos also. (Not so much now though.) Saying what's the difference (valid question not pointed toward you) with Wework vs. IWG is like saying 'why a Porsche vs. a Chevy' or even 'Why a 911 vs. a Corvette'. It's not explained by things other than emotion over a brand. I say this as someone who has purchased many 911's and wouldn't touch a Corvette with a 10 foot pole. Doesn't matter the price or the performance. It's all in my head but that head is pretty emotional about that type of purchase. (One other thing is it's likely that the people makeup of a wework office is much different than that of a IWG office (I am making a guess here I don't know but suspect it is). As such it's the same as 'why starbucks vs. dunkin donuts' for coffee. Very generally the people sitting and getting coffee at starbucks appear physically different than the ones sitting in a dunkin donuts.