They are not trying to beat Intel on their own turf. The phone/pad/netbook craze demonstrates that a lot can be done with relatively weak CPUs. The heavy liftin

They are not trying to beat Intel on their own turf. The phone/pad/netbook craze demonstrates that a lot can be done with relatively weak CPUs. The heavy lifting (if neccesary at all) can be done by the GPU. As NVIDIA their main focus is GPUs I guess that's their strategy.