> I don't want to go full "no ethical consumption under capitalism" True but one step at a time in the right direction is all it takes for change. Say if I got

> I don't want to go full "no ethical consumption under capitalism" True but one step at a time in the right direction is all it takes for change. Say if I got shafted by Expedia. I would like to add them to my "do not buy" list and have their other brands (e.g. orbitz, travelocity etc) added to the do not buy list. Could make it social so that if my sister got shafted by some company I could see that too and opt for an alternative. There are often stories about unethical companies (Monsanto for example which is now owned by Bayer). I'd like to avoid them, but the burden of doing so prevents it. Lower that burden, provide alternatives and maybe over time we'd see improved ethics and accountability.