> While we understand and empathize with the struggles of ethical monetization—and applaud Medium for refusing to monetize via intrusive ads and trackers This

> While we understand and empathize with the struggles of ethical monetization—and applaud Medium for refusing to monetize via intrusive ads and trackers This part is interesting. Assuming it isn't just polite PR-speak, what is Medium being applauded for, here? Trying to use user accounts openly and directly, instead of cookies and other tracking elements to track everyone? I've always thought of these Sign in prompts on Medium (and on Quora) as just an annoyance to get past, not a possible means to "ethical monetization somehow.