Yes - agreed. I'm working on a product that started out as a a security SaaS, but has pivoted (using essentially the same technology) to an adtech product, beca

Yes - agreed. I'm working on a product that started out as a a security SaaS, but has pivoted (using essentially the same technology) to an adtech product, because it is much easier to sell an increase in return on advertising spend than it is to sell a security product.