This is really not the important thing here. The hard part is going to market and carving out a niche for yourself (not to mention the endless customer validat

This is really not the important thing here. The hard part is going to market and carving out a niche for yourself (not to mention the endless customer validation and following synthesis), especially in a crowded and rapidly commoditising market like this. Spending a long time on your site in the early stages is a completely irresponsible and wasteful use of time, when you can be developing or outside validating.