4 ms·
This isn't true, doing good product placement or publishing accurate test results is also marketing but is not dishonest. Granted, modern marketing is rarely a
by tremon 7y ago
This isn't true, doing good product placement or publishing accurate test results is also marketing but is not dishonest.
Granted, modern marketing is rarely applied this way so in practice almost all marketing is dishonest, but that's not what "by definition" means.
- dTal 7y agoI don't know what "good" product placement is, but selectively publishing accurate test results only if they support your cause is dishonest, yes. And if you have no demonstrated conflict of interest and commit to publishing your results regardless of what they say, then that is not "marketing" - it's "research". Marketing is dishonest "by definition", because its purpose is to persuade, not inform.
- ajscanlan 7y agoIs persuasion dishonest by definition?
- dTal 7y agoGood point. Not necessarily. But persuasion of something you do not yourself believe is dishonest, and persuasion masquerading as neutral information is dishonest. Really the question is - whose interest are you purporting to serve by communicating with me? Yours, or mine? And whose interest are you actually serving?