They may do what they did with a certain U2 album and automatically give all their users a free subscription for 3 months and then go - hey look we have all the

They may do what they did with a certain U2 album and automatically give all their users a free subscription for 3 months and then go - hey look we have all these subscribers. That way they could technically say they have millions of users of which, many will translate into subscribers. More so if they bundle in some other services and piggyback that, ala Amazon's approach with prime subscribers.